GE Building – Tourist Attractions in New York City
GE Building in NYC, New York, USA
The GE Building is an Art Deco skyscraper that forms the centerpiece of the Rockefeller Center in Midtown Manhattan. Known as the RCA Building until 1988, it is famous for housing the headquarters of the television network NBC. At 850 feet (259 meters) tall, the 70-story building is the 8th tallest building in New York City and the 31st tallest in the United States.
The building was completed in 1933 as part of the Rockefeller Center. The noted art deco architect Raymond Hood led a team of Rockefeller architects. It was named the RCA Building for its main tenant, the Radio Corporation of America, formed in 1919 by General Electric. It was the first building constructed with the elevators grouped in the central core. The National Broadcasting Company, also owned by General Electric, leased space in the building. The office of the Rockefeller family occupied Room 5600 on the 56th floor. This space is now occupied by Rockefeller Family & Associates, spanning between the 54th floor and the 56th floor of the building. In 1985, the building acquired official landmark status. The RCA Building was renamed as the GE Building in 1988, two years after General Electric re-acquired the RCA Corporation.
Some of the building’s nicknames include The Slab and 30 Rock. The latter is also the title of the NBC sitcom 30 Rock, which follows the cast and crew of a fictional SNL-esque television show filmed inside the building. 30 Rock is actually filmed primarily at Silvercup Studios.